Tourism Impact Studies

Produced in partnership with the Indiana Office of Tourism Development

Economic Impact of Tourism in Brown County


2019 Study
Key points include that in 2019 Brown County visitors spent $45 million in tourism spending (lodging, transportation, shopping, food & beverage, entertainment), 53% of which is spent on lodging. Click the link below to learn more.
2019 Economic Impact of Tourism in Brown County


2018 Study
Key points include that in 2018 Brown County visitors spent $43.9 million in tourism spending (lodging, transportation, shopping, food & beverage, entertainment), 53% of which is spent on lodging. Click the link below to learn more.
2018 Economic Impact of Tourism in Brown County


2017 Study
Key points include that in 2017 Brown County visitors spent $42.7 million in tourism spending (lodging, transportation, shopping, food & beverage, entertainment), 53% of which is spent on lodging. Click the link below to learn more.
2017 Economic Impact of Tourism in Brown County


2013 Study
Key points include that in 2013 Brown County visitors spent $17.3 million on lodging, $5.3 million on food & beverages, $3.5 million on entertainment and recreation, and $5.9 million in transportation. Click the link below to learn more.
2013 Economic Impact of Tourism in Brown County


Indiana Tourism

Visitor spent a record $13.2 billion in Indiana. Without tourism, Hoosier households would pay an additional $566 in taxes. Click the link to learn more.
Economic Impact of Tourism in Indiana


Brown County Destination Research

SMARI / 360 Group

A new concert hall is currently being constructed in Nashville, IN. As such, the need exists to assess the potential interest in this entertainment venue, along with naming options and supporting descriptors among targeted consumers in Indianapolis, Cincinnati and Louisville.

Furthermore, this research will aim to uncover the potential tourism and travel implications for Brown County as a result of this new concert hall (i.e., will consumers stay overnight in Brown County when visiting this venue or return home).
SMARI Research Study