Economic Impact Studies

Economic Impact in Brown County and Indiana

Rockport Analytics – Economic Impact of Tourism in Brown County
This county-level economic impact study was done in conjunction with the Indiana Office of Tourism Development and Tourism Tomorrow. This study was completed in both 2013 & 2017.

2017 Study
Key points include that in 2017 Brown County visitors spent 42.7 million in tourism spending (lodging, transportation, shopping, food & beverage, entertainment), 53% of which is spent on lodging. Click the link below to learn more.
2017 Economic Impact of Tourism in Brown County

2013 Study
Key points include that in 2013 Brown County visitors spent $17.3 million on lodging, $5.3 million on food & beverages, $3.5 million on entertainment and recreation, and $5.9 million in transportation. Click the link below to learn more.
2013 Economic Impact of Tourism in Brown County


Indiana Tourism

This report shows travel, tourism and hospitality continues to be the largest industry in the state (excluding government), supports over 187,000 jobs and contributes $10.3 billion in revenue to Indiana Businesses. This study used data from the year 2013. Click the link below to learn more.
Economic Impact of Tourism in Indiana


Brown County Destination Research

SMARI / 360 Group

A new concert hall is currently being constructed in Nashville, IN. As such, the need exists to assess the potential interest in this entertainment venue, along with naming options and supporting descriptors among targeted consumers in Indianapolis, Cincinnati and Louisville.

Furthermore, this research will aim to uncover the potential tourism and travel implications for Brown County as a result of this new concert hall (i.e., will consumers stay overnight in Brown County when visiting this venue or return home).
SMARI Research Study