Mission and Purpose

CVB Vision

The Brown County Convention and Visitors Bureau has implemented strategies and programs in destination marketing, product development and community relations through leveraged partnerships to achieve the destination vision.

CVB Mission

The Brown County Convention and Visitors Bureau is a marketing and service organization responsible for positively impacting the regions economy by promoting lodging and visitor expenditures.

CVB Goals

Attract visitors to Brown County year-round.
Encourage superior hospitality and service.
Enhance the visitor experience allowing for repeat patronage.
Facilitate destination team development.

Although the aforementioned goals seem straightforward, the objectives and action items required to meet these goals are complex. The professional staff of the BCCVB are dedicated to this purpose and strive to maintain the highest standards of efficiency and productivity.