The Brown County Convention & Visitors Bureau (BCCVB) was established in 1984. Its purpose is to promote and develop the meetings and tourism resources of Brown County, Indiana.
Presently, the convention and tourism industry in Brown County generates more than $111 million in direct tourist expenditures as well as 2,015 jobs for residents.
The BCCVB has over 20 years experience in destination marketing and management. It recognizes fully that tourism promotions begin with an appropriate destination product, and that partnerships and related efforts would be forgone without a united approach to developing and marketing Brown County/Nashville as a visitor destination.
At every step of business and market development, there is a reflection of the basic BCCVB philosophy, mission statement and strategic goals as they relate to key industry priorities, and BCCVB partners and professional staff strive to implement key strategic marketing directions that will:
- Reinforce "Arts, Nature, and Adventure" brand
- Deliver a strong image of a safe, clean and attractive destination in all markets
- Emphasize personal sales
- Improve on evaluating programs to facilitate the reporting of accurate and timely performance measurement and benchmarking.